If a brand is a human, brand identity is the sum of he/she looks, then the brand message is how and what he/she speaks. While brand messaging seems naturally formed, a good brand messaging plan, in fact, requires strategies that take considerations of language, culture, market, industry, psychology, and beyond. Elements such as a single punctuation or word choices significantly change the results it delivers. And the overall language reflects the brand personality, positioning and brand purpose. When we come to refine the brand messaging framework or communication plans, we start with a well-targeted messaging strategy that will reinforce the customers' interest in the brand. You want to catch the attention of your audience with clear and conscious messaging that underlines who you are, what you stand for, what you offer and why you are better. Bcbrandesign helps companies develop comprehensive and strong brand messaging that not only resonates with your audience but makes your marketing and communication effective and consistent. The key deliverables in brand messaging include brand voice, tones of voice, slogan, value proposition, brand promise, mission statement, vision statement, writing style guide, and more.
