Brand Purpose is the core of a brand, a corporate and a business. Brand Purpose is the foundation for brand mission and brand vision. It essentially answers the question of "why the company exists?". A clarified, authentic and consistent brand purpose will not only make strategy and decision-making efficient, but also help develop brand alignment internally and brand loyalty externally.Finding the brand purpose helps the company understands better why are they doing what they do and also helps the customers understand you deeply. Here at bcbrandesign, all our branding and rebranding process starts with the brand purpose. It will act as a guidance for strategy refining, development of cohesive brand messaging, brand identity, marketing, and advertising.
