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Mission Statement


"What's your company's mission and purpose?" is one of the most important things to answer as our first step for strategic branding. Brand mission, sometimes interchangeable with brand purpose, is the reason why your company exists and why should anyone care about it. It is a higher purpose your company serves as an organization that brings values to the worlds. In what way or what part you play in making the world a better place. Earning money is simply not the answer. There are many companies that don't have a brand purpose or a mission statement. Some of them are profitable, however, they may find it difficult to connect and build trust with the customers, constantly they may even have problems making the employees understand where are they heading to and why should they put in efforts besides for their paychecks. All these problems can be solved by having a purposeful, authentic and inspiring brand mission. It gives a soul and life purpose to a company, which attracts people and customers that resonate with your company's values and believes, and internally bonds your employees by having a clear vision of what you stand for. No matter you are a new-born company that needs a branding or an established corporate looking to rebrand, you need to find a higher purpose brand mission. As it is also a fundamental part of your brand messaging. Here are some examples of brand purpose and mission statements that bcbrandesign has helped refined:

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