All big companies have their mission statement and vision statement. It is an important brand message that not only let the audience understand the goal and purpose of the company, but also helps the company internals to have a clear vision and direction as a guideline for the company's development in the long term. Brand vision's focus is on the future. It is an outlook of what the brand wants to be, and how the world will be a better place with the brand. In defining the brand vision and mission, it is important to first answer what is the company's brand purpose. These three key questions set a foundation for the process of strategic branding. Upon which, we can further develop the brand identities, brand messaging and other marketing contents. Here are some examples of vision statements that bcbrandesign helped defined.
